UGAMS Project Intake Form "*" indicates required fields Step 1 of 4 25% Design GuidelinesFor this section, we have a few questions to help guide the overall design approach across all of the materials in your project. We have your style guide, but this will help us further refine the look and feel you're going for. Does your organization have a one-liner that it uses to describe what you are?*For example, "Megan Flynn Marketing is a mission-driven full-service marketing agency dedicated to helping small businesses thrive." Other than the UGAMS logo, are there any logos that must be included on *all* of the materials?* Yes No If yes, which logos?For example, "Center for Nonprofit Advancement"Next, let's discuss your brand's aesthetic.Is there a particular feeling or emotion you want your materials to evoke?What are three words you would use to describe your main street's character or vibe?* Would you describe your brand as....Please choose all that apply. Masculine Feminine Monochrome Colorful Simple Intricate Approachable Authoritative Conservative Extravagant Fun Serious Necessity Luxury Modern Classic Professional Casual Sporty Elegant Safe Extreme Quirky Art Styles*Below are several examples of design styles. Please check the box by any styles that you absolutely DO NOT want for your organization's materials or that you feel does not fit with your brand. This helps us avoid a scenario where we deliver a draft of materials with a design approach that we feel would be a good fit for your target audience but entirely misses the mark in terms of what you were looking for. Line Art Icon-Based Hand-drawn / watercolor Retro Modern & minimalist Hand-drawn / elegant Minimalist / elegant Modern & Minimalist Fun & colorful Funk & funky Fun & Artsy Modern. Pop of color. Flat Icons Big & bold cartoon style Material #1: Trifold BrochureSize: 8.5x11 Trifold Brochure Purpose:Detailing your services for businesses (something I can leave behind with new business owners who don't know us, or at the local bank who has business clients) Target Audience: UGAMS business ownersAre the details above correct? Yes No Please provide updated details below:Any additional required logos?If there are any additional logos required for this particular material (other than the ones that you specified above as required for all materials), please let us know. Please send those logos over via email or GDrive. If there is any information or wording that must be included on the brochure, please let us know by either providing those details in the box below or, if easier, uploading a pre-existing document in the reference materials file upload box below.Reference Materials Drop files here or Select files Accepted file types: jpg, gif, png, pdf, doc, docx, Max. file size: 256 MB. Material #2: Mini BrochureSize: 4x10 double parallel mini brochure Purpose: Describing what a main street is, what UGAMS does, and how to get involved Target Audience: Community membersAre the details above correct? Yes No Please provide updated details below:Any additional required logos?If there are any additional logos required for this particular material (other than the ones that you specified above as required for all materials), please let us know. Please send those logos over via email or GDrive. If there is any information or wording that must be included on the brochure, please let us know by either providing those details in the box below or, if easier, uploading a pre-existing document in the reference materials file upload box below.Reference Materials Drop files here or Select files Accepted file types: jpg, gif, png, pdf, doc, docx, Max. file size: 256 MB. Material #3: 4x6 Postcard for The ParksSize: 4x6 Purpose: Postcard for residents of The Parks promoting Georgia Ave shipping/retail/dining with a URL and QR code to the online business directory Target Audience: Residents of The ParksAre the details above correct? Yes No Please provide updated details below:Any additional required logos?If there are any additional logos required for this particular material (other than the ones that you specified above as required for all materials), please let us know. Please send those logos over via email or GDrive. If there is any information or wording that must be included on the brochure, please let us know by either providing those details in the box below or, if easier, uploading a pre-existing document in the reference materials file upload box below.Reference Materials Drop files here or Select files Accepted file types: jpg, gif, png, pdf, doc, docx, Max. file size: 256 MB. Material #4: Business Guide for The ParksThe proposal offered two different options for this particular piece. Please let us know which one you'd like to go with!* Pocket Guide / Map + Directory (Cost: $1,500): This brochure is 11x17 if fully unfolded, but utilizes a double gate + half fold to fold nicely into a pocket-guide size. It is a full map of the area you want to promote with each business plotted on the map, plus a directory with more details on each business. 6x9 Bifold Brochure (Cost: $700): A less costly alternative to the Pocket Small Business Guide above, this would highlight some or all of the businesses on UGAMS and would organize businesses either by category or by segment of Georgia Avenue. It would not include a map with the businesses plotted on it, but could include a small map to simply indicate the stretch of Georgia Avenue that is designated as Upper Georgia Avenue Main Street. Purpose: To provide to residents of The Parks and to visitors/attendees of events at The Parks to make it easy for them to find places nearby to shop/dineAre the details above correct? Yes No Please provide updated details below:Any additional required logos?If there are any additional logos required for this particular material (other than the ones that you specified above as required for all materials), please let us know. Please send those logos over via email or GDrive. If there is any information or wording that must be included on the brochure, please let us know by either providing those details in the box below or, if easier, uploading a pre-existing document in the reference materials file upload box below.Reference Materials Drop files here or Select files Accepted file types: jpg, gif, png, pdf, doc, docx, Max. file size: 256 MB. Anything else we should know?
