


How To Choose The Best Name For Your Business
This entry is part 3 of 5 in the series Branding SeriesWhat’s in a (business) name? So much. Your business name is going to last longer than anything else for your business—your logo may change and your menu or products may change, but your name will persist....
Visual Thinking: How to come up with your brand image
This entry is part 4 of 5 in the series Branding SeriesIn our Branding series, we’ve established the importance of knowing your brand inside and out. By now you’ve figured out your target consumer, brand mission and voice, and have begun to narrow down your brand...
Are Your Brand Colors Sending The Right Message?
This entry is part 2 of 5 in the series Branding SeriesVisual cues are an integral part of a brand’s identity. A brand’s logo, color palette, and font choices all work together to communicate the brand’s ethos to the consumer. Using color to communicate a...