THE IMPORTANCE OF STOREFRONT MARKETING
In today’s digital age, it’s more important than ever for businesses to have a strong online presence. But don’t forget about the power of storefront marketing. Well-executed storefront marketing can help you attract new customers, build relationships with existing ones, and boost sales.
A few of the benefits of storefront marketing:
- Increased foot traffic and sales. It only takes someone a few seconds to decide whether or not to walk into your store. When you create a visually appealing and inviting storefront, you’re more likely to attract people walking by. This can lead to increased foot traffic, which can translate into more sales.
- Brand awareness. A well-designed storefront can help to raise brand awareness in your community. Research shows that consumers prefer to pick brands they have seen before. A well-branded storefront increases brand recognition. When people see your store, they’ll be reminded of your brand and what you have to offer, and will be more likely to go with your business in the future.
- Customer engagement. Storefront marketing can be a great way to engage with customers and build relationships. You can do this by creating interactive displays, offering discounts and promotions, or simply being friendly and welcoming.
- Sales boost. By combining storefront marketing with other marketing channels, you can create a comprehensive marketing strategy that can help to boost sales.
As 76% of consumers will choose to enter a store they’ve never been to before just because they like the sign, and 68% of customers say they’ve made purchases after a sign caught their attention. On the other hand, 52% of people are unwilling to enter a store that has a poorly made sign.
The FedEx Office “What’s Your Sign?” survey of American consumers