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Pizza Policy Ad Campaign

CLIENT   W. Millar & Co.

CHALLENGE

W. Millar & Co. needed an advertising campaign to promote their pandemic pivot venture—and they needed it fast.

When the pandemic hit, it took a heavy toll on W. Millar & Co., a local corporate catering company. W. Millar & Co. wisely pivoted by adding a takeout food venture to its business: Pizza Policy, a pizza and sandwich joint.

To promote its new takeout venture, W. Millar & Co. hired Megan Flynn Marketing to develop and implement an advertising campaign.

THE SOLUTION

After meeting with the client to better understand the new venture, its brand, and its offerings, we developed an advertising campaign strategy to boost visibility and drive sales within the client’s budget. 

The advertising campaign consisted of:

  • Advertising in local parenting groups
  • Meta (Facebook/Instagram) paid ads
  • Google Ads

MFM worked closely with the client to develop ad creative that accurately showcased their fun, edgy, punny brand. 

 

THE RESULTS

In just one month, the ad campaign generated over 48,000 impressions and over 2,000 clicks to the Pizza Policy website for under $800.00.

The Meta Ads experienced a better-than-industry-average cost-per-click, reaching 15,000+ unique people, generating 2,459 engagements, and resulting in 1,705 clicks to the Pizza Policy website. Conversion tracking was not possible, but Pizza Policy reported a strong increase in sales.

I had a wonderful experience working with Megan Flynn Marketing! When the pandemic hit, it really took a toll on my catering company (W. Millar & Co.) To pivot during the pandemic, we added a take-out food segment to our business (Pizza Policy) and Megan was crucial in helping us hit the ground running! The ads and campaigns that they designed for us were so fun, and she really took the time to get a feel for our brand and what we were looking for. I can tell that Megan truly cares about her clients and their success which leads to superb service.

Roxanne Rozmus

W. Millar & Co

Developed by Megan Flynn Marketing

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