Megan Flynn Marketing worked closely with the client to develop the Columbia Heights Insider brand.
The brand development process included:
- Name ideation
- Color scheme development
- Typography selection
- Logo design
- Brand guide development
LOGO DESIGN & COLOR SCHEME
The modern style logo captures both the metropolitan aspect of the Columbia Heights neighborhood in DC, while also emphasizing that it’s a community full of homes and families.
The “Insider” is both inside Columbia Heights but also breaking out of the box in order to share the “insider deets” with the blog readers.
Columbia Heights is a vibrant neighborhood—when you think of Columbia Heights, you think of the colorful row-houses, bright & bustling businesses, and of its famous neighborhood portraits with the bright color blocks as streets. The neighborhood’s vibrant nature inspired the color palette.
Megan Flynn Marketing migrated the existing website from its home on Blogger to a paid web host, including installing and setting up WordPress and importing all past articles.
The longterm vision for Columbia Heights Insider is to establish it as the #1 source of news for the Columbia Heights neighborhood. For that reason, MFM designed the site to look and feel like a news site rather than a blog.
On the back-end of the website, MFM installed and set-up an advertising workflow that guides prospective advertisers through the process start-to-finish, including expressing interest, uploading creative and paying for their ads, and a portal that allows them to monitor their ad performance.