Cleveland Park Main Street (CPMS)

District Bridges hired Megan Flynn Marketing to refine the CPMS branding, develop a digital marketing strategy, and manage its social media. 

BRAND REFINEMENT

Megan Flynn Marketing worked closely with the client to further develop its branding in order to establish a unified look and feel across all marketing platforms.

In designing the updated branding for the Main Street, there were several key considerations—it needed to:

  • Use the existing brand colors;
  • Fit with the overarching District Bridges brand; and
  • Be a strong representation of the Main Street itself. 

Using the existing brand colors, our team further developed the look and feel of the Cleveland Park Main Street brand. This included selecting artwork elements for the brand and creating social media templates. 

Cleveland Park is a historic and sophisticated neighborhood, featuring unique architecture with many art deco-style buildings. We chose a slightly minimalist/modern aesthetic to match the neighborhood and the area’s art deco style). 

Once the branding was firmly established, our team created social media templates that fit the new look and feel for the Main Street. These templates help ensure the Main Street projects a consistent identity across all social media channels.

Here you can see examples of those templates in use.

Our team also developed email newsletter templates for Cleveland Park Main Street’s community newsletter and business owner newsletter.