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meganflynnmarketing

Mission-driven marketing agency dedicated to helping small businesses thrive. Based in Petworth in Washington, DC.

Social media burnout is a real thing. It’s exhau

Social media burnout is a real thing. It’s exhausting, sometimes debilitating, and can make you want to stop any and all posting. Whether you’re dealing with trolls, struggling to keep up with direct messages, or seeing other people’s posts and experiencing imposter syndrome, there are so many things about social media that can harm your overall mental wellbeing.In our latest blog post, Social Media & Content Manager Lyssa McEachern shares 10 ways to prevent (and manage) social media burnout as a business owner. Check it out (link in bio)!#mentalhealth #smallbizowner #socialmediaburnout #socialmedia #mentalhealthmatters #stopdoomscrolling #impostersyndrome

Looking for new ways to stand out from your compet

Looking for new ways to stand out from your competitors this holiday season? Check out these 4 fool-proof holiday marketing ideas! 𝐂𝐫𝐞𝐚𝐭𝐞 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐃𝐢𝐬𝐩𝐥𝐚𝐲𝐬Whether you create a wintery wonderland or deck out your business in dazzling lights, a well-executed display can really help drive foot-traffic to your business. Go all-out and decorate inside your business too! 𝐏𝐮𝐭 𝐎𝐮𝐭 𝐘𝐨𝐮𝐫 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝑬𝒂𝒓𝒍𝒚 & 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐞 𝐈𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲Try merchandising your inventory by price point! Create a section for inexpensive stocking stuffers that is separate from pricier gift selections both in-store and on your e-commerce site. Consider creating a display that shows how multiple gifts can work together as a basket, or gift bag. Organizing your inventory in a way that encourages product bundling can help increase customer spending. If you run a service-based business or restaurant, be sure to promote your gifting options as well. Gift cards, branded merchandise, and industry-specific gifts like cookbooks, coffee beans, or salon products are all excellent grab-and-go gift ideas for your customers. 𝐎𝐟𝐟𝐞𝐫 𝐆𝐢𝐟𝐭 𝐖𝐫𝐚𝐩𝐩𝐢𝐧𝐠Make your customer’s life easier by offering free gift wrapping. Alternatively, you could charge a small fee to help cover the cost of materials, and donate the proceeds to a local charity. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦Keep your customers coming back throughout the holiday season with loyalty cards. Customers who spend a certain amount of money, or max out their punch card between now and December 31st can receive special discounts in the New Year. As always, be sure to promote your offerings early and often. Send out email blasts, make social media posts, and share your promos with your local news and media outlets. #dcsmallbiz #marketingtips #dcmarketing #shopsmalldc #nationalholidays

EEK! We are so excited to see the new lightpole ba

EEK! We are so excited to see the new lightpole banners that we designed for @columbiaheightsmainst out in the neighborhood on display! ❤️ Go check them out in Columbia Heights — so many great spots to eat, shop, and explore! #graphicdesign #placemaking #wearemainstreet #smallbizdc

@dcartallnight weekend has finally arrived! We lov

@dcartallnight weekend has finally arrived! We loved working on the marketing and print materials for @mountpleasantmainst, @logancirclems, @cleparkmainstdc, @ustmainstreet & @theparksmainstreet. Their teams have put together really stellar line-ups—make sure to check them out if you’re in DC! #artallnightdc #artallnight

Fall is in full swing 🍁 Even as business picks

Fall is in full swing 🍁 Even as business picks up after the summer lull, staying on top of your promotional events is the key to keep your customers returning for more. Here are 4 marketing holidays you can take advantage of this October!𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟏 - 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐚𝐢𝐫 𝐃𝐚𝐲Salons can offer discounts on services and products or host an Open House! Offer tutorials on how to style your hair at home, and the do’s and don’ts of at-home haircare. It’s the perfect opportunity to connect with your clients on a deeper level.𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟔 - 𝐖𝐨𝐫𝐥𝐝 𝐒𝐦𝐢𝐥𝐞 𝐃𝐚𝐲Keep your customers engaged, and stock up on fresh content by running a social media contest! Encourage your followers to post photos of themselves smiling with your products. Have them tag you and a friend to be entered for a chance to win a gift card or discounted service.𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟓 - 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐫𝐭𝐢𝐬𝐭’𝐬 𝐃𝐚𝐲Turn your business into an art gallery for a day. Send out a social media blast now calling for local artists to display their work. Whether you highlight 1 artist or 20, this holiday is the perfect opportunity to bring your community together and attract new customers.𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟕 - 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐁𝐞𝐞𝐫 𝐃𝐚𝐲Promote beer-adjacent inventory (ie: pint glasses and bottle openers) or team up with a local brewery for a free beer tasting. If your business has a liquor license, you could throw a ticketed keg party, or offer specials on domestic beer throughout the day.Additional October Holidays to Promote𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟒 - 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐚𝐜𝐨 𝐃𝐚𝐲𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟏𝟕 - 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐚𝐬𝐭𝐚 𝐃𝐚𝐲𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟎 - 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐡𝐢𝐜𝐤𝐞𝐧 & 𝐖𝐚𝐟𝐟𝐥𝐞𝐬 𝐃𝐚𝐲𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟔 - 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐮𝐦𝐩𝐤𝐢𝐧 𝐃𝐚𝐲𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟑𝟏 - 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧No matter which holiday you choose to utilize, the most important thing is proper planning. Make sure your staff is aware of your promo so they can help hype it up and don’t forget to share your event with your local news outlets, email list, and social media followers.#dcsmallbiz #marketingtips #dcmarketing #shopsmalldc

Fact: a well-designed storefront can help to raise

There are so many opportunities for fun promotiona

There are so many opportunities for fun promotional events this September! Here’s how you make a marketing holiday unrelated to your industry work for your business. 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝗮𝗱 𝗔 𝗕𝗼𝗼𝗸 𝗗𝗮𝘆 (𝗦𝗲𝗽𝘁 𝟲𝘁𝗵) 𝗮𝘀 𝗮 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁:»Trivia! Customers can answer questions based on popular books and literature. Winner gets a free drink or side dish!»Offer a free dessert to customers who bring a book to donate to a local library or school.»Decorate the restaurant with book-themed decorations and encourage customers post pictures of themselves reading in the restaurant. BONUS: create an on-theme menu item that customers can order while they read.»Book Club! The restaurant can select a book for customers to read and discuss, with special discounts offered to those who participate.»Offer a special discount to customers who show a receipt from a local bookstore or library. This will encourage customers to support local businesses and promote a love of reading.𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗮𝗻𝗰𝗮𝗸𝗲 𝗗𝗮𝘆 (𝗦𝗲𝗽𝘁 𝟮𝟲𝘁𝗵) 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻:»Create a pancake photo booth with themed props and decorations. Encourage customers to take pictures and share them on social media.»Hide pancake-themed items throughout the store and offer discounts or prizes to customers who find them all.»Host a pancake-eating contest! Winner receives branded merch or a social media shoutout.»Offer a discount on all pancake-related products in the store on National Pancake Day.»Partner with a local breakfast spot for a pancake tasting. Let customers sample different types of miniature pancakes while they shop. The ideas we’ve shared can be tailored to fit just about any theme. Don’t be afraid to think outside the box!All Month - Hispanic Heritage MonthSept 2nd - International Bacon DaySept 4th - Eat an Extra Dessert DaySept 14th - International Crab Fest DaySept 19th - International Talk Like a Pirate DaySept 21st - International Peace DaySept 29th - National Coffee Day#dcsmallbusiness #shopsmalldc #dcmarketing #marketingholidays #smallbusinesstips

Huzzah! We’re so honored to have been named a fi

Huzzah! We’re so honored to have been named a finalist for “Best Creative/Marketing Agency” in this year’s @washingtoncitypaper Best of D.C. competition. A huge thank you to everyone for your support — it means so much to our team! #dc #smallbizdc #womanownedbusiness #bestofdc #huzzah

In today’s digital age, it’s more important th

In today’s digital age, it’s more important than ever for businesses to have a strong online presence. But don’t forget about the power of storefront marketing. Well-executed storefront marketing can help you attract new customers, build relationships with existing ones, and boost sales.It only takes someone a few seconds to decide whether or not to walk into your store. When you create a visually appealing and inviting storefront, you’re more likely to attract people walking by. #storefront #storefrontmarketing #marketing #smallbizmarketing #smallbiztips

We’re just a few weeks out from August! Experien

We’re just a few weeks out from August! Experiencing a lull in sales? It’s time to consider doing a week-long promotional event.𝐃𝐨𝐠 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐒𝐮𝐦𝐦𝐞𝐫 - 𝐀𝐮𝐠𝐮𝐬𝐭 𝟏-𝟏𝟏Whip up a week-long sale during the season’s hottest days, and sweeten the deal with the promise of air conditioning and ice cold beverages. 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐞𝐧𝐢𝐨𝐫 𝐂𝐢𝐭𝐢𝐳𝐞𝐧’𝐬 𝐃𝐚𝐲 - 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟏𝐬𝐭𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐨𝐠 𝐃𝐚𝐲 - 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟔𝐭𝐡Coordinate with a local shelter to help adopt out senior dogs by highlighting them on your business’ social media. Alternatively, your business could host a fundraiser or offer a portion of your sales to a dog rescue. Bring some extra joy to your community’s senior citizens by volunteering with your staff at a nursing home, or offering a seniors-only event for an evening. Combine the two holidays with an adoption event that connects senior dogs with a loving home, or senior citizens with a furry companion! 𝐎𝐭𝐡𝐞𝐫 𝐀𝐮𝐠𝐮𝐬𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐭𝐨 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐖𝐞𝐞𝐤𝐥𝐨𝐧𝐠 𝐏𝐫𝐨𝐦𝐨 𝐀𝐫𝐨𝐮𝐧𝐝National Coloring Book Day - August 2ndNational White Wine Day - August 4thNational Choc Chip Cookie Day - August 4thNational Book Lovers Day - August 9thNational Potato Day - August 19thNo matter how good your promotion is, it’s no good if no one knows about it! Be sure to promote your event or sale early and often, and don’t forget to send it to your local news outlets.𝗜𝗳 𝘆𝗼𝘂 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗶𝘀 𝘃𝗶𝗱𝗲𝗼 𝗵𝗲𝗹𝗽𝗳𝘂𝗹, 𝗴𝗶𝘃𝗲 𝘂𝘀 𝗮 𝗹𝗶𝗸𝗲 𝗮𝗻𝗱 𝗮 𝗳𝗼𝗹𝗹𝗼𝘄, 𝗮𝗻𝗱 𝗯𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗶𝘀 𝘃𝗶𝗱𝗲𝗼 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗳𝗲𝗹𝗹𝗼𝘄 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀!#dcsmallbusiness #shopsmalldc #dcmarketing #marketingholidays #smallbusinesstips

It can be SUPER frustrating when you’ve spent ho

It can be SUPER frustrating when you’ve spent hours on a reel & it doesn’t perform. Here are 3 tools we love to make sure your reels are on-trend, professional & properly formatted: 1️⃣ SlayingSocial.comThis site sources all of the trending audios for both Instagram Reels & TikTok to give you tons of ideas for your next video. Using trending audios (like we are here!) can boost your video in the algorithm and help you ride the wave of virality! 2️⃣ CapCut 🎥This free video editing app is super user-friendly, integrates with TikTok & makes editing a breeze. They have unique templates and tutorials to make your next video stand out on the feed. 3️⃣ Check your Reel with a Safe Zone OverlayReels have several overlay components that could cover your text such as the creator’s name, captions, like button, and more. Reels can also appear in the main feed and be shown in a cropped format. Checking your reel with a safe zone overlay can ensure that all the essential parts of your reel will be seen no matter what feed it’s shown on. Visit the link in our bio to download our free Safe Zone Overlay tool!#instagram #socialmediamarketing #socialmediatips

Can you believe we’re just a few weeks out from

Can you believe we’re just a few weeks out from July? Summer slowdowns typically = decreased sales across retail and restaurants. Harness the power of marketing holidays to boost sale! When you run a weeklong promo, you increase the opportunities for spending. Here are 3 weeklong promotions to consider for July⬇️⬇️⬇️» Team up with neighboring businesses to offer a Cheese Week! Celebrate with cheesy variations of french fries during National French Fry Day on July 13th, assorted mac n cheeses on Mac N Cheese Day, July 14th, and with scoops of cheesecake ice cream during National Ice Cream Day on July 16th.» Service-based businesses and retailers could combine forces to create a Self-Care Week. These businesses could offer special service packages and 2 for 1 discounts starting on International Self-Care Day, July 24th, and run the promo through International Friend Day on July 30th.» Restaurants could run a weeklong promo highlighting their avocado and tequila-based menu items in celebration of National Tequila Day on July 24th, and running through National Avocado Day on July 31st. Take things to the next level and create a secret menu just for the week!No matter how you choose to bring in sales this next month, be sure to share out your promotions on social media, through email campaigns, and with the local media.𝗜𝗳 𝘆𝗼𝘂 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗶𝘀 𝘃𝗶𝗱𝗲𝗼 𝗵𝗲𝗹𝗽𝗳𝘂𝗹, 𝗴𝗶𝘃𝗲 𝘂𝘀 𝗮 𝗹𝗶𝗸𝗲 𝗮𝗻𝗱 𝗮 𝗳𝗼𝗹𝗹𝗼𝘄, 𝗮𝗻𝗱 𝗯𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗶𝘀 𝘃𝗶𝗱𝗲𝗼 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗳𝗲𝗹𝗹𝗼𝘄 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀!#dcsmallbusiness #shopsmalldc #dcmarketing #marketingholidays #smallbusinesstips

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