Client Intake (Logo Design)

First, we need a little bit of info about you.

Your Name

First Last

Email

Phone

Next, we need to get to know your business.

Below are a few questions that will help us better understand your business, your clients/customers, and your goals.

Name of Business*

Website

Describe your business in ONE sentence*

Does your business have a mission statement? If yes, please share it below.

What are three words you hope customers would use to describe your business?*

Is there a particular feeling or emotion you want your business to evoke in customers/clients?

What is ONE thing that makes you stand out from your competitors?*

Broadly speaking, please describe your target audience.*

How would you describe your *top 2* types of clients/customers?

If you are a new business, please describe your intended target audience. Please be as specific as possible. For example, “Families with parents aged 35-45 with small children ages 3 – 10 who have an income of $75k”

Next, let's discuss aesthetic.

Would you describe your brand as….

Please choose all that apply. If you would rather we help you with defining your brand and its style to appeal to your target audience, just leave blank and we’ll take care of this for you.

Logo Styles*

Below are several examples of logo design styles. Please check the box by any styles that you absolutely DO NOT want for your business. In some cases, we have presented multiple options within the same logo style (example: combination mark — which is a wordmark plus brandmark)

This helps us avoid a scenario where we deliver a draft of a logo design that we feel would be a good fit for your target audience, but that you personally absolutely hate.
Note: These are not all logos MFM has designed and these are NOT representative of all logo styles and techniques available.

We have a few design-specific questions for you.

Do you have defined brand colors / a color scheme for your business?*

Yes
No

Please include them below.

If possible, please include the Hex color codes, RGB values or HSL values.

Are there any colors that you do not want to use? If yes, please list them below.

Do you already have a specific idea in mind for your logo?*

Yes, there is something specific that I am looking for.
No, I am looking for you to guide the process.
I have some initial thoughts to share, but am not wedded to them.

Please describe what you are looking for below.

Please share your thoughts & ideas with us below.

If you have created a mock-up of what you're looking for, please upload it below.

Max. file size: 256 MB.

Do you have a particular font you would like to use? If yes, please describe below.

Do you have a particular font you definitely do NOT want us to use? If yes, please list below.

Does your business have a tagline?*

Yes
No

Please share your tagline below.

Please choose your tagline preference below.

I would like my tagline to always be included with my logo
I would like versions of my logo with and without my tagline
I do not want my tagline included with my logo

Lastly, let's talk deliverables

All of our logo packages include your logo delivered in a PNG, JPG, and vector file format. Please let us know about any other needs you may have below.

I would like to receive…*

A black version of my logo
A white version of my logo
An alternate format version of my logo (e.g., if your logo is horizontal, we would also provide a square/stacked version)
A secondary color version of my logo (i.e., a version that uses a different color from your brand)
Matching social media icons using my branding
None of the above

(Please check all that apply)

Anything else you'd like to share with us?