by Addie Steinbacher | Aug 17, 2022 | Tips & Tricks
This entry is part 5 of 5 in the series Branding SeriesBefore we begin, I cannot stress enough how important it is when designing your logo to know your brand personality and make sure your colors are aligned with your definitive brand image. Because there are so many...
by Megan Flynn | Apr 26, 2022 | Tips & Tricks
Although we’re ardent Adobe Suite users, we often also use Canva. In fact, sometimes we even export our illustrations from Adobe Illustrator or Photoshop and finish up our design in Canva. We highly recommend Canva for small business owners who do not have any graphic...
by Megan Flynn | Apr 19, 2022 | Tips & Tricks
This entry is part 3 of 5 in the series Branding SeriesWhat’s in a (business) name? So much. Your business name is going to last longer than anything else for your business—your logo may change and your menu or products may change, but your name will persist....
by Addie Steinbacher | Feb 17, 2022 | Tips & Tricks
This entry is part 4 of 5 in the series Branding SeriesIn our Branding series, we’ve established the importance of knowing your brand inside and out. By now you’ve figured out your target consumer, brand mission and voice, and have begun to narrow down your brand...
by Addie Steinbacher | Jan 25, 2022 | Tips & Tricks
This entry is part 2 of 5 in the series Branding SeriesVisual cues are an integral part of a brand’s identity. A brand’s logo, color palette, and font choices all work together to communicate the brand’s ethos to the consumer. Using color to communicate a...
by Addie Steinbacher | Oct 14, 2021 | Tips & Tricks
This entry is part 1 of 5 in the series Branding SeriesIn a world with the internet at our fingertips, it’s vital that your emerging brand is fully fleshed out long before your website or Instagram ever go live. Oftentimes “brand” is equated with the look and feel of...
