Literally—what is the product or service that you’re building your brand around? What does it do or provide? And to that note, how is it different from your competition?
This one sounds intimidating at first, but when you break it down it’s actually pretty simple. When building out a mission, consider your brand’s values. A great way to do this is to create a list of words that you want your brand to be identified with.
Take a couple of minutes and jot down every word you can think of. Don’t be afraid to write down everything that comes to mind. Then take your list and narrow it down to 3 words that you feel best represent how you want your brand to be perceived. From there, you can build out a solid brand mission.
For instance, a dishware company may value being viewed as hospitable, inviting, and inclusive. If these were their core values, their mission would might be along the lines of “Creating a warm and inviting table where everyone is welcome.”
This question is so important when it comes to building out your brand identity. Who is the target audience for your product or service, and why?
As designers, we want to know all about your target audience. How old are they? Where do they live? What are they interested in? What is important to them and what do they value?
Defining these characteristics early on will help you create a concrete visual identity and effective marketing strategies later down the road. In knowing your dream client or customer inside and out, you’ll be able to create a brand “voice” that speaks directly to your consumer.
For instance, Megan Flynn Marketing's are:
1) Mission Driven 2) Human Oriented 3) We Bring Our True Selves