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2024 Design Trends

2024 is shaping up to be an important year. With looming geopolitical change and national elections, advances in space exploration, cryptocurrency, tech, and more, it’s no surprise that graphic design trends will continue to push the boundaries this year. Though the 2020s will undoubtedly be marked by creative individuality, we predict three major design trends will dominate 2024:

  1. Anarchist Maximalism
  2. Bold Minimalism
  3. Retro-Modernism

Dynamic typography, rule-breaking gradients, and AI-assisted art will also be used throughout the field to propel innovative design into our uncertain future.

Anarchist Maximalism

Anarchist maximalism, also known as anti-design and anti-branding, breaks all the rules of design. This particular trend reinforces individuality and creates a sense of authenticity while challenging conventional design norms. The lack of structure imbues the design with feelings of freedom, self-expression, and newness. 

While anti-branding tends to be distinctly digitally made, a renewed interest in collage and scrapbooking lends a more human touch to this design style. Reminiscent of Dadaist designs from the early 20th century, boldly colorful collage art is a fun twist on this trend. Especially effective for print and digital media, anarchist maximalism’s chaotic characteristics resonate with many of today’s younger consumers.

Bold Minimalism

Minimalist ≠ Beige – 2024’s take on the sparse design style is far from boring. Whether the design features vibrant colors or eye-catching statement fonts, what’s clear is that today’s minimalism is BOLD. 

Recent years have seen a resurgence of the Bauhaus-inspired geometric minimalism and cold-war era utilitarianism. These distinct styles strip away frivolities and lay bare the product itself in a way that seems to be in direct opposition to anti-branding. This trend is particularly popular in product packaging and UI spaces.

Retro-Modernism

Retro and vintage-inspired designs have proven to be successful at connecting with consumers’ nostalgia. With millennials settled in their prime earning and spending years, the artistic styles of their youth have unsurprisingly taken the design world by storm. 

Dot display and pixel art have become increasingly popular for all types of design media, and the heavy use of cartoon-like artwork in branding exposes consumers’ desire for a sense of safety and childlike wonder. Vintage Americana has made its rounds for years, but the style’s ability to project quality, craftsmanship, and heritage make it clear that it’s here to stay. 

Get Ready For…Innovative Typography, Rule-Breaking Gradients, & Bold Colors

Across all of the design trends listed above, typography, gradients, and bold color usage will be paramount. From environmental typography to fonts with flair, type will continue to push the envelope this next year.

Dreamy gradients evocative of heat mapping are everywhere, and using them abstractly will keep them from falling flat. Don’t be afraid to break traditional color rules as vibrant, unexpected color combinations will also move design forward throughout the year. 

And Don’t Forget AI-Assisted Art

It would be impossible to talk about this year’s design trends without addressing AI. The entrance of this technology into the creative field has caused quite a stir, with many questioning its effects on job stability. While the technology isn’t developed enough to steal your job (yet), it’s proven to be an incredible tool for creatives. From creating instant design elements to fresh layout inspiration, it will continue to help streamline and speed up graphic design work across the board.

Design studio Ogilvy & Mather’s “Nutella Unica” jars: 7 million unique designs generated by ai.

While these trends are excellent jumping-off points for innovation, it’s important to note that all trends are fleeting: they are often emblematic of a specific place in time and are ever-evolving. In two years or twenty, we’ll likely look back at this era of design with nostalgia and maybe even a little embarrassment – what’s cool now may be gaudy and gauche by then. 

How you choose to incorporate (or deviate from) the latest trends is what sets you apart as a designer. How will you use these trends to your advantage this year?

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Addie Steinbacher is the Graphic Designer & Artist here at Megan Flynn Marketing. When she’s not baking or drawing, you’ll most likely find her chowing down with her husband at their favorite neighborhood restaurants or wandering around one of DC’s incredible art museums.

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